Walk this way…
Umag is a town just calling out to be explored. The pretty promenade is a great place to start, with rows of shops for stocking up on souvenirs, and a sprinkling of boats bobbing gently in the summer’s breeze. From here, head to the Old Town for charming churches, ancient architecture and endless charm.
Wine and dine
With much of the culinary influences coming from its Italian neighbour, Umag is the place to tuck into stone-baked pizzas, hearty fish dishes and towering meat and cheese platters. The town even has its own vineyard and winery, so when it comes to choosing your vino – you can’t get any closer than this.
What is Umag famous for?
Umag is best known for its beautiful Adriatic coastline, historic old town, and vibrant tourism scene. It is also widely recognised for hosting the Croatia Open Umag, a well‑known ATP tennis tournament that attracts international visitors each summer.
What are the top things to do in Umag?
Popular activities in Umag include exploring the historic old town, visiting the Umag Town Museum, relaxing on Blue Flag beaches, tasting local Istrian cuisine, cycling along the Parenzana trail, and enjoying water sports such as sailing and snorkelling.
Are there good beaches in Umag?
Yes, Umag boasts several stunning beaches, many awarded the Blue Flag for cleanliness and facilities. Popular options include Laguna Stella Maris, Katoro Beach, and Kanegra Beach, offering a mix of family‑friendly spots and natural coves.
Can I take day trips from Umag?
Yes, Umag is an excellent base for day trips. Travellers often visit nearby towns such as Piran and Portorož in Slovenia, Rovinj and Poreč in Croatia, or even Venice, Italy via boat excursions.
Is Umag suitable for families?
Absolutely. Umag offers family‑friendly hotels, safe beaches, water parks, cycling routes, and cultural attractions. Many resorts are designed with children in mind, offering kids’ clubs, playgrounds, and entertainment programmes.
